planning
what should the app do?
Help users find clothing items from movies and shows available on Netflix.
Suggest users where to purchase these items, redirecting to affiliate links when possible.
Allow users search using different methods (form, description, image)
Allow the user to browse items liked by similar users in the platform.
app goals
Flexibility while searching: Users can search filling in a short questionnaire, writing a description or submitting an image from a movie or show.
Give visibility to retailers, specially the Netflix shop.
Help fans find their personal style through characters they already know and love.
Create a business model that benefits all users.
potential roles of the user target group
This app could be targeted to young adults trying to find a personal style, fans and members of fanclubs who want to match with their favorite characters, and adults trying to rekindle their relationship with clothing through role models they find in movies/show that might embody what they want to project in their lives.
Our favorite characters can be good starting points to build or rediscover an identity and curate a personal style, specially when navigating the fashion world can sometimes be overwhelming.
sitemap
wireframes
final result
Dèja is an app that allows users to search for clothing items they've seen previously in movies and shows. It has 3 different search methods: By categories, by description and by image.
Users can also browse freely by show or movie, being able to find all tagged items from a specific collection.
single item pages
Each item has a dedicated page that includes information about the episode and season where it first appeared, as well as a link to get the item. In case the same item no longer exists, an link to an alternate version will be displayed. Here the user can save the item for later and get item recommendations considering what similar users are looking for, or find more items related with the character.
— final thoughts
Working on this project was a fun opportunity to revisit and old idea with a new lense. It was easier than the first time around and by dealing with the same challenge, I could sense the improvement in my skills, both visually and working on Figma. I also felt how my mixed experience — both in advertising and news sites — came together to organize the content and make the flow of the app make more sense.
