dèja
planning
what should the app do?
Help users find clothing items from movies and shows available on Netflix.
Suggest users where to purchase these items, redirecting to affiliate links when possible.
Allow users search using different methods (form, description, image)
Allow the user to browse items liked by similar users in the platform.
app goals
Flexibility while searching: Users can search filling in a short questionnaire, writing a description or submitting an image from a movie or show.
Give visibility to retailers, specially the Netflix shop.
Help fans find their personal style through characters they already know and love.
Create a business model that benefits all users.
potential roles of the user target group
This app could be targeted to young adults trying to find a personal style, fans and members of fanclubs who want to match with their favorite characters, and adults trying to rekindle their relationship with clothing through role models they find in movies/show that might embody what they want to project in their lives.
Our favorite characters can be good starting points to build or rediscover an identity and curate a personal style, specially when navigating the fashion world can sometimes be overwhelming.
approach to the business model
Netflix and other streaming services are potential stakeholders, as well as fandoms and content creators. The items related with each show/movie should be curated or gathered by someone related with the show, mantaining the content faithful to the esence of the media. Netflix shop and small sellers could participate as well.
sitemap
wireframes
final result
Dèja is an app that allows users to search for clothing items they've seen previously in movies and shows. It has 3 different search methods: By categories, by description and by image.
Users can also browse freely by show or movie, being able to find all tagged items from a specific collection.
single item pages
Each item has a dedicated page that includes information about the episode and season where it first appeared, as well as a link to get the item. In case the same item no longer exists, an link to an alternate version will be displayed. Here the user can save the item for later and get item recommendations considering what similar users are looking for, or find more items related with the character.
— final thoughts
Dèja started as a 2022 portfolio project with a different outcome. Coming back to it with fresh eyes made the growth easy to see, both in the visual work and in how I used Figma. What surprised me most was feeling my mixed background come together: experience in advertising and news sites helped me organize the content and make the app flow feel intuitive.
